Craft,engineered.
Senior Design Engineer · AI-Native
Interactive experiences for AI-native brands.
Building from chaos, where craft is a discipline.
Where I started
At NJIT I took a work-study job in a small room with the Instructional Technology Media Services Department. The role was helping put professors' course material online. That curiosity led me to volunteer on a revamp of the department site, where I learned web, video, design, music, and photography.
That turned into adtech and fintech, building Fortune 500 campaigns that scaled globally, the A/B frameworks behind them, and the data that compounds.
Now I think in creative systems that scale AI-natively, where less is more, and the harness is the craftsmanship.
AI is good at everything except the last 10 percent.
What I care about
The tools are very good now, and everyone has the same ones. A first draft, ten variations, working code: what used to take a week takes an afternoon.
Producing a lot of work quickly, and getting a rough first version of almost anything in front of you.
Knowing which of those versions is actually any good, and having the nerve to throw the rest away.
And that last ten percent is where the real work lives. It still takes 90 percent of the effort, and it's the part you have to do yourself.
Explore. Generate.
Refine. Scale.
The machine makes the options, we make the calls. In practice that works out to roughly 60 percent exploring, 20 building, 20 refining.
We can go further than we used to, and faster: interactions and shader code, not just static layouts.
It rarely lands first try, so we curate and keep tuning the prompt and the inputs until it does.
We keep what's working, fix what isn't, and take it the rest of the way.
Once something works, it becomes a system we can reuse.
The Brand Context Protocol.
Make your brand AI ready
Everything your brand sounds like, looks like, and stands for, in one place an AI can build from.
The one place that holds the voice, the design and the rules we build everything from.
A job the system has been taught to do your way, ready whenever you ask for it.
The finished work, drawn from Brand Truth and on-brand the moment it arrives.
A score on every output, and what it learns goes back into the source.
The protocol in action
Brand systems and creative workflows that scale globally.
Skincare productSkincare productSkincare productWhat used to take an entire production team and large budget now takes an AI-fluent person, leading from idea to finished creative for all formats.
Move up the levels of AI.
The other half of what I do
This half is how I work on a team. I use AI every day, and most of what I learn is teachable, so I share it. I'd rather bring the people around me up a level than sit on what I know.
AI adoption has levels, a bit like self-driving cars. At one end someone is pasting prompts into a chatbot, at the other a system runs whole jobs on its own. Most teams are idling in assisted-parking. I take ownership of moving the work up, a level at a time, so the tools compound instead of gathering dust after the demo.
- L1Chats People prompt by hand. Helpful, but nothing compounds.
- L3Workflows A task done the same good way every time, with a human reviewing.
- L5Agents Whole jobs run end to end, while people stay on the calls that matter.
Get in touch
From idea to production across design, creative, and engineering. I ship end to end, and the vision stays company-first the whole way.
jeffkliu@gmail.com