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Hi, I'm Jeff, a full-stack engineer building AI-native products.

Brands I worked with

Jeff Liu

About

Fourteen years turning creative ideas into production systems.

I started out hand-coding interactive ad experiences for Fortune 500 brands and spent more than a decade across ad tech and fintech. Today I build AI-native content pipelines and the tooling creative teams actually use.

More about me

Experience

Founder & Platform Engineer

Building an AI-native media company and the tooling behind it: multi-agent content pipelines, an MCP connector platform, and a publishing stack engineered for AI search.

2024 - Present

Sr. UI/UX Developer & Project Manager

Built front-end components and handled creative compliance for the marketing team, then led the revamp of the firm's internal sales CRM.

2023 - 2024

Sr. Front End Developer

Built responsive React interfaces for blockchain and digital-asset platforms with integrated internal APIs, and managed the HubSpot CMS for marketing landing pages.

2023

Sr. Front End Developer

Built dynamic creative frameworks tied to campaign KPIs that lifted conversion 30%, and shipped an A/B testing framework that cut prototyping time 50%.

2020 - 2023

Sr. Creative Developer / Client Solutions

Built interactive brand campaigns for Fortune 500 advertisers including HBO, Audi, Marvel, Delta, and Porsche, shipping high-impact creative across premium publishers.

2014 - 2020

Creative Development Manager

Media Operations Manager

Junior Engineer

Rebuilt the company's responsive template system and trained a global creative production team, driving a 1,000% increase in campaign output.

2013 - 2014

2012 - 2013

2012

Builders Log

June 07, 2026

Why I'm Building AI Education for Kids

I didn't think I'd hear back from Runway. Then this morning, I got accepted into their Builders program. Reflecting on why this mission is personal, and how we can ensure kids don't get left behind in the AI era.

June 04, 2026

AI Native, Human First

You can outsource thinking and execution to AI. But you cannot outsource understanding. Real learning and proactive groundwork are first-class survival skills in the AI era.

June 04, 2026

Using AI Without Losing Your Humanity

Everyone has access to the same AI tools now. But the differentiator is no longer who can generate the most content. It is who can make people feel something and use AI without losing their humanity.

Let's build something.

Advisory and hands-on builds for teams putting AI into production.